This article try to response theses fundamentals questions: In the industries plagued by the most uncertainty, how do companies hold on to their ability to innovate? And how do they achieve, and keep, an innovation premium on the market?
Nathan Furr and Jeff Dyer found in their recent […]
Tim Brown wrote an interesting article in the June 2008 Harvard Buisness Review on “Design Thinking”. Design thinking is a method of meeting people’s needs and desires in a technologically feasible and strategically viable way.
Thomas Edison created the electric lightbulb and then wrapped an entire industry around it. […]
The Lean Startup concept is an appropriate choice for creating new businesses through development of an already existing idea or vision. Design thinking, on the other hand, might be preferred if the right business idea has not been found yet and customer needs or problems are still vague. Therefore, both approaches should be capable of […]